Sam’s 2012 Predictions: Microsoft - The Dark Knight Rises
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As the rest of the team predicted, it's going to be a crazy year of evolution in the mobile world, especially for consumers. As I watch my parents socialize with their peers about which apps they've downloaded lately, I feel that this quote from last year rings even truer this year: "We are reaching the sweet spot as the penetration of a [mobile] technology reaches [the masses]". It's a sweet time to be in the industry for sure. Here are some specifics I see happening this year:
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Death of the 'smartphone'
There was a time when you had to be somebody 'important' to own a








(Guest Post by Amit Lubovsky, Co-founder and VP of Business Development and Marketing at tawkon)
Looking at the amount of new Apps that are published for Apple and Android each month, we can roughly estimate a new app comes out every 1-2 minutes. Obviously, this is a lot to compete with so developers need to keep differentiation on their mind. There are many different ways to differentiate, but one of the most overlooked differentiators is haptic feedback. Haptics also happens to be one of the simplest and effective features to add to your Android application..jpg)
Developers continue to be in hot demand as we enter 2012 with many events eager to cater to them - so many events it is becoming much harder to choose which to attend. I see operators/carriers doing more and more to attract developers to their SDKs and APIs. A couple of years ago, only a few were hosting developer events; now all are hosting at least one per year with many additional hackathons, seminars and workshops.
