We’re really excited at this week’s Carnival of the Mobilists. Not only does it include the CTIA Las Vegas wrap up, it comes from one of the leading experts in mobile advertising - Chetan Sharma! He runs through CTIA and throws down a number of RSS worthy blogs so be sure to check it out!
Archive for the 'browsing' Category
Why is mobile web so exciting, and why are widgets making the whole thing more real for so many people, here’s what I think.
Mobile is the most personal, immediate and convenient way to access the web
· Personal – A consumers phone is possibly the most uniquely personal computing device they own
· Always with the user – Instantly accessible
· The only always-on mass media
Today’s the web experience on mobile is like the Internet circa 1997
· Mobile browsing is not living up to user expectations
· Without widgets, users need to actively search to find exactly what they need
· Once there, many pages are static
· Or there is limited information on a small screen, so they need to scroll or search further
Consumers are demanding a better mobile web experience.
We don’t have to open up the mobile web, consumers will do that, 25% of all mobile phone users around the world access the internet on their phones, a staggering 825 million people (Real Networks, 2007). Paid content on mobile is already $31.3 Billion globally…greater than
Widgets and web applications provide consumers the mobile internet experience they want, reducing friction on the way to getting the information and services they’re looking for.
