This year you are in for a double dose of Predictions for Mobile Developers, as Thibaut and Caroline team up with their views.
Thibaut Rouffineau, based in London,UK is up first:
Predictions tend to be of this Nostradamus type that are not measurable and quantifiable… So let’s try to give actual measures and verifiable facts. Even if it means that each of them can be influenced … but isn’t it the goal too 
So here we go for our 2010 predictions:
- Android saves Google in Europe in the face of increasing legal & regulatory pressures.
Google will start the year with even more trouble on their hands in Europe with an increasing number of issues raised by European governments and regulatory bodies. Android will be at the forefront of their defense, as a proof that they are encouraging competition rather than stifling it. This can only and should be accompanied with a relaxed approach to the way Google and the OHA manage Android throughout 2010.
- Android becomes the de facto standard for enterprise application and devices
Android is cheap to own, cheap to port, easy to develop for, available in all sorts of form factors, and has an increasingly large workforce available… For these reasons lagging enterprise mobile IT sees a revival through Android as it ticks for the consumer needs (Unlike Windows) and the enterprise needs (Unlike Apple).
- The mobile developer / marketing scene reorganizes
With mobile marketing taking front stage in 2010 the whole developer / agency / operator ecosystem will feel the need to reorganise to provide more transparency and proof points concerning its efficiency, increase the visibility and management of data driven activities, to address the shortage of developer skills. The reorganization is likely to see the growth of operator and OEM based mobile marketing agency services.
- Increasing importance of security and identity providers
I was really impressed to hear a number of regulators at the latest ITU World Conference comment that cybersecurity was their number one concern at present. This concern is matched by an increasing need for cross platform identity requirements such as mobile banking, social media, enterprise and e/m-commerce. This somewhat “unsexy” field is therefore bound to grow in importance in 2010 with mobile operator, social network providers, e/m-commerce players, cloud computing providers all fighting head-on to offer the service.
- The first mobile application developed on a mobile device or netbook is published
With the increasing computing power of palmable devices (handheld and MID), the universalisation of development tools, we’re bound to see our first mobile apps developed exclusively on these devices. The origin is more likely to be from Asia or Africa but no doubt others will jump to the challenge.
Caroline Lewko’s (Vancouver, Canada) turn on 2010 Predictions:
2009 was a tough and tumultuous year in mobile development. The economic downturn saw lots of layoffs, a tough environment to raise funds, and lower turnout out at the big tradeshows. But despite these negatives, the mobile industry continued to grow, we saw new devices like the Palm Pre and the Motorola Droid; new platforms like Samsung’s Bada; lots of new Appstores (see Thibaut’s blog below); and a growing love of mobile by consumers and developers.
So what’s ahead for 2010????
1. More Android - here an Android, there an Android, everywhere an Android….
Google has done such a cracker jack job of cozying up to all the major mobile operators around the world; and with most device OEMs signed up as well, expect to see more Android phones released. Android is going to be everywhere.
2. More BlackBerry – leading the party
I don’t agree with Thibaut’s prediction on Android becoming the de facto enterprise development standard. BlackBerry still has a strong foothold in the enterprise space and there are many of us still holding tightly onto our crackberries. Watch BlackBerry this year – I think you’ll see them everywhere too. RIM is stepping up to the plate and becoming less Canadian, spending lots of money on a full-on promotional campaigns and sponsorships to both developers and consumers. Expect big showings at CES and MWC.
3. Less iPhone – consumers get ‘smarter’ about Kleenex
So, last November in San Francisco I grabbed a cab to take me to the Marriott, here was our conversation:
CLL: Please take me to the Marriott on Fourth Ave
Cabbie: Oh, you must be going to the BlackBerry conference
CLL: I am, you really know what’s going on!
Cabbie: Of course – that’s where they are talking about making cool stuff for the iPhones.
CLL: ah, no….. and then I went into an explanation on how the iPhone is just a brand name and doesn’t represent all smart phones and cool applications
iPhone has become a genericized trademark. Given the increase in marketing for Android, BlackBerry and other handsets; and the striated distribution of the iPhone away from exclusivity; I think consumers are going to gain better understanding of the variety of smart phones with ‘cool stuff’ that is available with other really great trademarks!
4. More Application Innovation – just say Aaaaa PIs
Applications sure proliferated last year, and certainly there were lots of creative and useful applications. However, the only truly interesting innovation was in Augmented Reality. Expect to see more AR applications this year – see Lester Madden’s Augmented Planet for the best information on AR platforms and applications.
I believe 2010 will be a year where we get back to innovation again, the stuff that makes us go WOW. Here’s why: investment is starting to flow again; a lot of new developers have tested themselves on the iPhone and are ready for something more to test their skills; access to operator APIs are getting easier thanks to the work of companies like Alcatel-Lucent and Ericsson; other platform APIs are going prime time; there are lots of great cross platform development resources out now; and other platforms like Java in the form of MIDP3 is gaining new capabilities. It means lots of opportunities to be creative; and more resources to streamline development. I can’t wait to see what developers come up with!
Thanks to Teresa Ostman our resident expert on events, I’d be remiss if I didn’t mention 4G as another technology to watch in 2010. She is seeing a steady increase in LTE and WiMAX event worldwide. With implementation of LTE and WiMax on the rise, these will likely lead to additional innovation in app development too.
New Year’s Resolutions for Mobile Developers:
As last year – continue to follow the money. All these great new opportunities also continue to add to fragmentation, so smart decisions still need to be made in order to find success. Check out the WIP Wiki Resources for some companies and tools that may be able to speed up your development.
Interested to see how we did with our previous predictions (not to bad actually!), check these out: 2009 2008 and 2007.
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