Verizon Developer Conference

JAMM’n with VERIZON AND WIP
Join us for a mini WIPJAM at the VDCC!

Verizon Developer Community Conference
July 28, 2009
Fairmont Hotel, San Jose, CA

At Verizon, the Future is Open. And the new Verizon Developer Community puts innovation in your hands. We will provide you with the tools and resources to create and distribute apps to Verizon customers. You will be enabled with the ability to drive innovation through superior choice, access and profitability that results in partnering with Verizon. The Conference will provide developers with a firsthand overview of the VDC. You’ll interact with technical, marketing and network gurus from Verizon, as well as your industry leaders and peers. And we’ll introduce the details around a host of benefits with the VDC.

Due to overwhelming response, registration is now closed. You can still be part of the conference! Please register for the live webcast of the morning general sessions. The webcast will begin at 9:30 am PT (12:30 pm ET). The afternoon deep-dive sessions will be available for viewing on the Web shortly after the conference concludes. The deep-dive sessions include a mini WIPJam complete with an Unpanel and Discussion Groups.

Register for the Webcast.

Here’s a sneak peek at the WIPJAM schedule – see bios on all speakers below:

Mini WIP JAM Session @ Verizon Developer Community Conference
Main VDC Ballroom

1:30pm – 2:30pm – WIP JAM – UNPANEL SESSION
2:30pm – 3:00pm – BREAK
3:00pm – 4:00pm – WIP JAM – DISCUSSION GROUPS (4 topics, held 2x each)

Brace yourselves for lively discussions, passionate debates and expert opinions about the mobile industry and application development. Join us for the mini version of the popular WIP JAM session. As always: No PPT, No Panels, No Ties. Most importantly WIP JAMs are driven by developers so it all depends on YOU.

The WIP JAM session is led by Caroline Lewko, CEO of the Wireless Industry Partnership (WIP). She will be joined by other discussion leaders for an informal and highly interactive session. You won’t want to miss it!

1:30pm – 2:30pm – WIP JAM – UNPANEL SESSION

WIP JAM UnPanel – Have we Topped out on Innovation?
Of course not, in fact we are just heating up! With new devices, faster networks, access to more APIs and still a growing market we know we will continue to be surprised. And we also have to deal with changing consumer attitudes, faster adoption curves and outsourced innovation. Join this discussion on getting innovative in this ever evolving topic.

SPEAKERS:

Facilitators:
• Caroline Lewko, WIP
• Peter Baldwin, PB Strategy

UnPanelists:
• Michael Mace, Rubicon Consulting / Mobile Opportunity Blog
• Don Holloway, Amdocs
• Christopher Smith, Sr. Director, BlackBerry Development Platform
• Scott Raney, Redpoint Ventures
• Leroy Williams, Executive Director, Corporate Business Development & Partner Management, Verizon

3:00pm – 4:00pm – WIP JAM – DISCUSSION GROUPS (5 topics, held 2x each)

Mini WIP JAM Discussion Groups
Discussion Groups are a deeper dive on topics we may touch on during the UnPanel, and those important to application development. It’s the opportunity to ask questions, share case studies, debate what works, what doesn’t and what should. They are led by an Industry Leader and a Peer Developer to facilitate a discussion on a given topic.

There are FIVE (5) topics, each held twice. Attendees will be able to attend two (2) each. Each session is held for 30 minutes.

• Each Discussion Group is set in a circle of chairs, with 2 flips charts.
• For the first session: attendees sit in the circle of their choice.
• For the second session: leaders will move to a different circle, to be randomly drawn on site (this will facilitate group size and timing, of course anyone who really wants to be part of a particular session are free to do so)

1. Feature phones vs Smart phones
2. Winning the OS War
3. Application Merchandising
4. Show me the Money
5. Developing for the BlackBerry Platform

1. Feature phones vs Smart phones
Hmm – feature phones vs smart phones – where should you spend your development time? Is it just a question of volume vs cool apps? It may surprise you. Let’s find out about the difference in development environments, who the end users are and the size of those markets so you don’t miss out on any opportunity.

Discussion Group Leaders:
• Darius Gandhi, HipVoice
• Pavan Mandhani, Mobifusion
• Jenn Byrne, Verizon

2. Winning the OS War
How do you support multiple OS systems including RIM, Apple, BREW, Symbian, Microsoft etc. Are there any tools out there so you don’t have to choose? Learn the factors of optimizing development choices to minimize time spent on porting or learning one more OS, and to maximize time you spend being creative.

Discussion Group Leaders:
• Francisco Kattan, Alcatel Lucent
• Alexandre Kral, Java Ground
• Tom Constabile, Verizon Music Marketing, Verizon

3. Application Merchandising
Where are the distribution options and channels that really work and give developers a good piece of the action? Strategies on getting to market, uncovering the opportunities, and tips on how to get the visibility and reach you need to get ahead of the pack.

Discussion Group Leaders:
• Peter Baldwin, PBS
• Terry Hughes, Widality @momentem #momentem
• Ed Ruth, Director, Strategic Business Development & Partner Management, Verizon

4. Show me the Money
Which business and revenue models are working or hopefully catching on really really soon? Let’s look at mobile advertising, subscriptions, coupons, in-app monetization, payments and more.

Discussion Group Leaders:
• Raj Singh, Skyfire
• Greg Tarr, Founding Partner, Cross Pacific Capital
• TJ Vitolo, Verizon

5. Developing for the BlackBerry Platform
An exclusive opportunity to meet with the team from RIM to get an update on the BlackBerry Development Platform. Discuss the newest developer tools for Java and Web apps, the new BlackBerry Push Data services, what the new Verizon Developer Community means for BlackBerry developers and more!

Discussion Group Leaders:
• Christopher Smith, Sr. Director, BlackBerry Development Platform
• Desmond Davis, Sr. Product Manager, BlackBerry Platform
• Tao Baecklund, Product Manager, BlackBerry Platform
• Michael Clewley, Product Manager, BlackBerry Platform

SPEAKER BIOS

Caroline Lewko, CEO of the Wireless Industry Partnership (WIP)
Caroline has been in the wireless/ telecom industry since 1995, as a coder, funder, business developer and entrepreneur and is known as the ‘connector’ and an early mobile developer evangelist. She started WIP to make the path easier for mobile developers, reduce cycle times and increase innovation in the mobile ecosystem, through events like WIP Jam; the WIPwiki.com resource portal for mobile developers, and tools like the WIP Partnership Quiz for connecting to the right partners in the ecosystem. Caroline founded the Wireless Innovation Network of BC (WINBC) in 2001 and spearheaded the development and fundraising of Wavefront, a wireless commercialization centre in Vancouver, and is Past Chair of both organizations. Caroline has also worked for a Hong Kong consultancy marketing an industrial park in China and was in the Telecommunications Industry Group of Anderson Consulting (Accenture). She received her MBA from Dalhousie University. Designated by Fierce Wireless as one of the 2009 Top 10 Women in Wireless.
www.wipconnector.com www.wipwiki.com www.wipjam.com
Twitter: @mobilejam @ wipwiki #wipjam

Peter Baldwin, PB Strategic Consultancy
Peter Baldwin has a distinguished track record as a mobile pioneer with over 25 years of experience in Mobile Enabling Technology. Peter is currently CEO of PB Strategic Consultancy who help build successful mobile businesses In 2003, Peter was the CEO & Founder at MSX, the recognized leader in enabling technologies for mobile subscriber experiences which was acquired by Cellmania in January 2008. Previously, Peter was the EVP of operations at Insignia Solutions (INSG), responsible for repositioning the company as the leading mobile technology vendor, starting the end to end system provisioning business and divesting the Java Virtual machine product line. While at Phoenix Technologies (PTEC), Peter was the VP & GM responsible for growing the emerging businesses, including the Phoenix Information Appliance Division. From 1986 to 1994, Peter was founder and director of Distributed Information Processing Limited (DIP) who created revolutionary software for the very first Pocket PCs for companies such as Atari and Sharp. Peter came to Silicon Valley in 1993 to help sell DIP to Phoenix Technologies. Prior to DIP, Peter was one of the first employees of Psion Limited, Europe’s leading handheld manufacturer and founder of Symbian.
www.pbstrategy.com

Michael Mace, Principal, Rubicon Consulting
Michael helps technology companies plan strategies and products. Rubicon’s clients include major mobile and technology companies, such as Nokia, Symbian, Openwave, Adobe, Symantec, HP, and Logitech. He’s a well-known tech industry speaker and commentator, and has appeared in the Wall Street Journal, BusinessWeek, and numerous tech industry publications. Prior to Rubicon, he was vice president of product planning at Palm, and was also chief competitive officer at Palm and PalmSource, where he worked closely with operators and handset manufacturers to plan for the future of mobile data. Prior to joining Palm, he served as vice president of marketing for Softbook Press, a leader in the creation of ebook devices and publishing systems; and director of marketing for Silicon Graphics’ Windows products division. Michael held a variety of leadership positions at Apple Computer, including director of Mac platform marketing, director of marketing for the Home and Education Division, and director of Market Intelligence. He also founded a software firm and has worked as a journalist. Michael holds a degree in international relations from UCLA.
Michael’s weblog is at http://mobileopportunity.blogspot.com

Don Holloway, Amdocs
A veteran of both the music and telecommunications industries, Don Holloway is a Divisional Account Director for Amdocs, a leading supplier of information technology for the telecommunications industry. He is a member of the Association of Strategic Alliance Professionals, and the Association for Computing Machinery, where he is active in their mobile community. He is also an Associate of the Enterprise Systems Center at Lehigh University, where his research has focused on using technology to help create and manage collaborative business communities. Obsessed with music and technology from an early age, Don was involved in early development of the computer music labs at Columbia and Princeton Universities, and helped commercialize music technologies that included FM digital synthesis, digital recording, and in-ear monitoring. He worked with a broad range of musicians, such as Bonjovi, Celine Dion, Stevie Wonder, Peter Gabriel, and other leading pop artists, but also with commercial electronics research and development at the RCA David Sarnoff Labs and AT&T’s Bell Labs. His work in the telecommunications industry has included stints at Lucent and Telcordia, in addition to his current role at Amdocs. He has been involved with automation for ATM and frame relay provisioning, mediation and settlements, and enterprise mobile network initiatives. Don is currently focused on helping to create a vibrant eco-system for mobile application developers to help bring their applications to market.
www.amdocs.com

Scott Raney, Partner, Redpoint Ventures
Scott focuses on information and consumer technology with a particular emphasis on enterprise software and infrastructure, mobile technology and services, and social gaming. Scott serves on the board of directors of adap.tv, JumpTap, mig33, Heroku and LetsTalk, and is involved with Redpoint’s investments in Gaia Online, Sparkplay Media, Scribd, Cortina Systems, MobiTV, Kodiak Networks and VMOps. Prior to joining Redpoint, Scott served as Senior Manager of New Products with NorthPoint Communications, a data CLEC providing nationwide DSL services. Scott managed NorthPoint’s first consumer product and led product development of other new products. Prior to NorthPoint, Scott worked as a management consultant at Bain & Company, where he helped clients in the private equity and telecommunications industries. Previously, Scott was the Director of Engineering for VideoPort Technologies, a developer of videoconferencing hardware. Scott began his career at Andersen Consulting as a member of the Advanced Technology Group where he assisted clients in the telecommunications industry. Scott holds a B.S.E.E., with high distinction, from Duke University and an M.B.A. from the Harvard Business School. www.redpoint.com

Christopher Smith, Sr. Director, BlackBerry Development Platform
Chris has been at RIM since 2001 and runs R&D for the BlackBerry Development Platform. Practically speaking this means day to day he is busy harnassing the innovative power of a very talented group of RIM engineers to serve the needs of the BlackBerry Developer community.
http://na.blackberry.com/eng/developers/

Leroy Williams, Executive Director, Corporate Business Development & Partner Management, Verizon
Leroy began his career with Verizon, as a part of the former GTE Marketing Associate Development Program, in August of 1990. Subsequently, he was promoted through a succession of market strategy and sales positions including Market Response, Sales Engineering, Senior Account Manager, and Regional Branch Sales Manager as a part of the Enterprise Texas/New Mexico Branch Operations organization. Leroy assumed the responsibility of Group Marketing Manager – Channel Marketing for the former GTE small business organization nationwide in April of 2000. and then into an expanded role to include Market Planning for all of Verizon’s Business Solutions Group. Leroy was promoted to Director of Product and Offer Management for Customer Premises Equipment (CPE) and Managed Services (MNS) within Verizon’s Enterprise Solutions Group (ESG) in March of 2003. Since January of 2006, Leroy has held the position of Executive Director of Business Development and Strategic Partnerships for Verizon Corporate Marketing which encompasses strategic partnerships and business development initiatives that span across all of Verizon’s lines of business (Verizon Telecom, Verizon Wireless, and Verizon Business). Leroy hails from Bloomfield Hills, MI and is a graduate of Michigan State University, class of 1990, where he earned his B.A. in Marketing Administration/Pre-Law.

Pavan Mandhani, CEO, Mobifusion
Successful entrepreneur with about 5 startups and 20 years of internet and wireless experience. Currently, CEO of Mobifusion and previous positions include COO at MobileWebSurf, CTO at Global Center (acquired by Exodus for $6.8B), CTO at UTN, and management positions with other few companies, Masters in Industrial Engineering and Management Science, Masters in Computer Science and Bachelors in Mechanical Engg with Ph.D. work in Engineering Science from LSU.
www.mobifusion.com

Raj Singh
Raj Singh is a mobile industry veteran having worked in all aspects of mobile over the past 9 years. Currently, Raj is Vice President of Business Development for Skyfire, a mobile browser that supports the full web including Flash 8,9, Javascript and Quicktime. Most recently, Raj was the consulting Director of Mobile for Dell assisting them with their global SMS and WAP strategy. Prior to Dell, Raj co-founded Veeker, NBC’s mobile video citizen journalism service and ToneThis, CNET’s top ringtone creation product. Raj has also worked in product management and strategy roles for Kodak Mobile, Cellmania, MobiTV, PlayPhone, Tellme, Hungama Mobile and Antenna Software. Raj’s personal projects include Moblexa, a mobile toolbar, PocketTella, a mobile file-sharing service and Pubwalk, an LBS bar-hopping service. Raj is also a mobile advisor to a number of companies including Guba, ChuckD Mobile, Scalado, Movoxx, DeviantArt, Oomble, Klicksports, Muse, BuzzD and several VCs within the valley. Raj is a regular mobile writer and speaker including blogging for GotoMobile and previously blogging for O’reilly Emerging Telephony. Raj has also made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG. For more information, please see www.rajansingh.com .

Terry Hughes, President and CMO, Widality
Terry recently launched an app + SaaS service on BlackBerry App World which has really taken off, it is now the number 3 app in one of the categories and it made it into the Top 25 downloads list. Terry has spent the last 20 years in the wireless sector. He’s been Director, General Manager and Head of Sales for several wireless companies (private start-ups and public), including 7 years at Vodafone Europe, two years with a San Francisco dot-com, and 5 years at Zi Corp in Europe, Asia, and Canada. Terry holds a BA in Business Administration and a degree in Electronics and Communications Engineering. Terry is an advisor to WIP and several other companies.
http://www.widality.com
www.momentem.net Twitter: @momentem #momentem

Alexandre Kral, Java Ground
Alexandre Kral is the founder and CEO of Javaground, a leading tools vendor that makes cross-platform mobile development and porting easy. Alex wrote his first video game “Krypton Egg” in 1987 and sold it a year later to a publisher. He has also been involved in the chip design industry over the past 16 years before going back to his love of video games with Javaground. Alex holds an MBA from the UCLA Anderson School and a two Masters in Electrical Engineering from UCLA and from Université Libre de Bruxelles.
www.javaground.com

Darius Gandhi, HipVoice
Darius Gandhi is the Co-founder and Vice President of Business Development for HipVoice Inc. HipVoice is a software platform that enables ubiquitous Push-to-Talk services across any cellular carrier on any cellular device. HipVoice’s vision to enable any operating system (Symbian, Windows Mobile, Blackberry, iPhone, Android, LiMo & Brew) with its software to provide cross carrier Push-to-Talk services across the world. Mr. Gandhi focuses primary on carrier relationships and marketing HipVoice through its various channels. Darius is an active speaker and holds several patents in the area of VoIP technology.
www.hipvoice.com

Francisco Kattan, Sr. Director at Alcatel Lucent
Francisco is Sr. Director at Alcatel Lucent, responsible for strategy and execution of the company’s Telco 2.0 developer ecosystem initiative. Alcatel Lucent is working with operators to open their networks and enable developers to differentiate their applications with network capabilities. Prior to Alcatel Lucent Francisco was Director at Adobe’s Mobile and Devices Business Unit where he led Developer Relations and Product Marketing, and lead the marketing efforts for the Open Screen Project. Francisco also held leadership roles in Product Management at Openwave, Edify and Siemens. Francisco holds MS degrees in Electrical Engineering and in Engineering Management from Stanford University. Twitter: @franciscokattan
http://franciscokattan.wordpress.com
http://www.alcatel-lucent.com/open_api/index.html

Greg Tarr, Founding Partner, Cross Pacific Capital
Greg serves as Senior Advisor for Venture Capital and Innovation Strategy to Top 50 Global Telecom Boards and is Active Board Member to CEO’s across the full value chain of Mobile, Wireless, Internet, Digital Media Eco-System+Top Tier VC’s- Silicon Valley, Japan, China. Greg Tarr has 22 years experience with 12 years Living in Asia & Japan. He Founded CrossPacific Capital in 1998. He was Past Advisor to Vodafone, KDDI, Globe, Sumitomo+ CDP Capital as architect of China VC Investment strategy in 2002. Board, Consulting, VP Operational roles include 20 Silicon Valley/Asian startups working with Partners of Kleiner Perkins, Redpoint Ventures, Sutter Hill, Blue Run. A 1999 Shanghai Seed Investment in Linktone- 1st Mobile China VAS firm led to a 2004 Nasdaq IPO (LTON)+Accel/IDG China Spinoff in Mobile Payments-SmartPay. He Serves the Advisory Board of Networks in Motion and Board Observer/Catalyst in the formation of Jibe Mobile. He was recruited by Kleiner Perkins to Pelago+ IP Unity’s Advisory Board and as Kodiak Networks 1st Employee in Asia securing the Asia reference customers as VP Asia/Japan. In 1997 Reuters ranked Greg a top Asian Equity Research Analyst at Deutsche Bank Securities Asia covering Telecom Equipment, Internet, Semis+ Software. He has served Stanford & MIT as guest lecturer at MBA/Engineering Schools and as a panelist at Mobile World Congress Asia/Europe. Mr. Tarr holds a B.A.- University of Colorado-Boulder and MBA- Pepperdine University-Los Angeles.

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